The target market for service robotics is humanity, so why not market the psycho-emotional upside of robot use?
Experts agree that the United States is becoming more diverse. The rate of change is up for debate, but it’s difficult arguing diversity has plateaued. One thing’s for certain: there’s a significant degree of multiculturalism in America that’s complicating the social landscape.
As the proverbial melting pot swallows us whole — by way of geopolitics, etc. — misunderstandings with cultural fallouts emerge that impede accurate consumer segmentation.
Polluting matters, there’s a robotic revolution underway. Silicon Valley is scrambling to uncover a service-industry niche that’s untouched by advanced algorithms and robot-enabled applications.
But Americans don’t seem to be ready or equipped to collaborate with robots in the workspace. Social-media integration was a multi-decade plight; electronic communication is finally a component of routine activities.
So, how much time will we allocate a banker to appreciate the added value of a cobot that collects, processes, and disseminates rudimentary data from new and existing accounts? Or for employees co-operating in dynamic environments like airport terminals?
More importantly, what will we expect from customers when they first encounter Silicon Valley’s army of prepositioned, expeditionary robots and hardware? Will an urbanite respond differently than a coal miner in rural America?
No doubt, an overly ambitious rate of robot integration will have a negative impact and result in backlash. There already exists an epidemic of loneliness in America that’s undoubtedly fueled in some part by the isolating effects of mainstreamed computers and mobile devices. Robot infrastructures — if not integrated methodically, deliberately, and patiently — will ignite the situation.
Simply stated, the human factor cannot be ignored. If industry wants to mainstream robots efficiently, it must adopt companionship as its branding mantra and emphasize the qualitative aspects of robot interoperability in marketing operations.
For all the gab about robotics, only a few pioneers are highlighting the importance of the psycho-emotional aspect of robot interconnectivity. Innovation is multi-dimensional. It’s time for industry to think beyond its nose and envision how mainstreaming will actually occur in the American conscience. #humies